Google Analytics is one of the most important and viral tools in SEO which bloggers and markets use every day. It helps the user track and analyzes various activities of the websites at different levels. For instance, you can directly see the important data instantly, such as the number of visitors and progress of the traffic, campaigns work better with the simple graphs provided, locations of the visitors, keywords, and other sources which visitors use to come to your site and identify well-performing pages. The best thing is that you can learn and receive Google Analytics Certification for free. While it seems like you can watch-over everything in your money-making sites through Google Analytics, we are here to learn about the things that all in one Google Analytics is unable to track.
User Behaviour Data
This is the biggest thing that Google Analytics will not provide its users. Even though you can identify the country of the visitor, you will not be able to identify further details such as IP addresses, actions they perform on the website and details of visited pages. You can only identify them through a unique user ID provided by Google Analytics. Google will not provide any further information any of the visitors of the website due to privacy issues.
Users only can track pages that you can add the tracking code to. Files and formats which you can’t include Google Analytics tracking code such as, Word files, videos, PDF files, and Flash plugins, will not provide data to Google Analytics.
Where the traffic comes from
Google Analytics allows users to see the primary source and the landing pages of the user’s visit. But the specific source which helped the user to come to the webpage will be hidden from you. For example, if you are running multiple ad campaigns on Facebook, you will not be able to use Google Analytics to find out which campaign worked better and which one doesn’t show progress. It will directly benefit the user if they can track the specific source of incoming traffic.
Many Google Analytics users wanted to learn more about their page visitors such as age, gender, occupation, and other somewhat personalized details about the users. There were many discussions which happened over the internet regarding this request. It is a fair request because such information can be used in marketing campaigns. But Google Analytics does not provide anything other than the country and the network location.
Event Oriented Analytics
It would be great if users can get reports of the marketing campaigns separately through Google Analytics. But it does not provide any information which is based on events and campaigns because it’s metrics is traffic oriented. It would be a great feature if you can analyze the campaign data separately.
Not a solution provider
Google Analytics is an advanced tool, but it can only provide you data and information about the traffic your website receives. It shows you the sources which brought your traffic and where they landed accurately. But it will never show you why those specific media brought the traffic while why did not other media bring traffic to your website. You will have to use a different tool to sort out these matters.